FOOD & DRINK
REPORT 2024-25

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AS THE WORLD LURCHES THROUGH THE UNKNOWN, SOURCING, PREPARING, SHARING AND ENJOYING GREAT FOOD HAS BECOME A CONSTANT PLEASURE…

JAMES BAILEY

Executive director, Waitrose

TOP TRENDS

Discover the trends

going out >
coming in

THAT’S SO 2024… NEW FOOD VIBES FOR 2025

Capture the zeitgeist

A TASTE OF
THE FUTURE

Food nerd alert: a sneak peek at 2025’s headline flavours

See into the future